Say NO to optical brighteners

Our eyes tell us that the glow of “whiter” whites and brighter colors mean our clothes are clean. But did you know that retai I laundry soap may be lying to you? These soaps contain optical brighteners, an optical illusion. Many are unaware of the potentially harmful effects that optical brighteners can have on their clothes, skin, health, and our planet. There are many reasons to avoid these chemical additives and use an all-natural laundry detergent that cleans without the need for potentially unsafe ingredients.

What are optical brighteners?
Used for decades in laundry soaps, optical brighteners are chemicals found in both liquids and powders to make clothes appear cleaner. However, their function is not to remove stains or clean fabric better. Instead, they’re used for their seemingly magical ability to transform how we perceive the clothing’s cleanliness due to the chemicals. It’s not magic – in fact, it can irritate skin, cause allergies, and pollute water systems.

Optical brighteners create the “glow” by transforming UV light and increasing blue light. This illusion makes fabrics appear whiter and brighter, but the fabric is not cleaner. These chemicals remain embedded in fabric, staying in clothing and next to your skin, just to trick your eye into seeing brighter color.